The Reds have an eight-point lead in the table over Christmas, they are in the last sixteen in the Champions League and in the last eight in the DFB Cup: the first half of FCB's season was perfect on the pitch. But the German record champions can also look back on a highly successful year in the digital world. FC Bayern's social platforms are booming, and there is no end in sight.
FC Bayern currently communicates with 52 million fans throughout the world via social media. A year ago the number was 40 million – a 30 percent growth rate! This is primarily caused by enormous growth on Facebook and Instagram.
In total there are 28 official FC Bayern accounts on 15 different platforms. Besides the large sites such as Facebook, Twitter, and YouTube, smaller and regional platforms like Soundcloud or VK in Russia are among them. Additionally, there are four Chinese accounts, which are managed directly from China, augmented by social media sites maintained by the fan club service, the junior team and mascot Berni.
Snapchat is the most recent addition to Bayern’s digital world. It is an instant messaging service built on the principle that all content, be it photos or videos, will be deleted after a few seconds or 24 hours at most, depending on the settings. With its creative and humorous content Snapchat has gained worldwide popularity in no time at all.
The social media boom. To borrow Oliver Kahn's words: Keep going! Keep going!
